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Value of Appearances

On the VALUE of Appearances

Some KEY arguments for the CASA solutions and the Professional appearance of our Electronic Enclosures:

People RESPECT and care for things that look Professional even if they are out of their contextual environment (computer systems, industrial electronic and communications equipments are strategically valuable business tools - they are often fragile - they deserve respect).

People EXPECT 'things' to have a LOOK appropriate to the Industry or Professions from which they derive (even relatively ignorant people have respect and expectations concerning presentable/visual qualities and standards).

The potential VALUE of this Respect is LARGE compared to the un-budgeted consequences of a crude, untidy or inappropriate appearance of cost driven enclosure solutions.

THINGS often take-on the affectations of the dominant environment, or, they may take-on affectations of the precious object that gets appropriate visual attention.

....our design and business philosophy embodies these features:

C = Compatibility

A = Adaptability

S = Simplicity

A = Acceptability

Hereby industrial ART (design) should perform a satisfying aesthetic enhancement of the underlying technology and add to the total value and acceptability of the product.

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