Value of Appearances

On the VALUE of Appearances

Some KEY arguments for the CASA solutions and the Professional appearance of our Electronic Enclosures:

► People RESPECT and care for things that look Professional even if they are out of their contextual environment (computer systems, industrial electronic and communications equipments are strategically valuable business tools - they are often fragile - they deserve respect).

► People EXPECT 'things' to have a LOOK appropriate to the Industry or Professions from which they derive (even relatively ignorant people have respect and expectations concerning presentable/visual qualities and standards).

► The potential VALUE of this Respect is LARGE compared to the un-budgeted consequences of a crude, untidy or inappropriate appearance of cost driven enclosure solutions.

► THINGS often take-on the affectations of the dominant environment, or, they may take-on affectations of the precious object that gets appropriate visual attention.

™ ....our design and business philosophy embodies these features:

C = Compatibility

A = Adaptability

S = Simplicity

A = Acceptability

► Hereby industrial ART (design) should perform a satisfying aesthetic enhancement of the underlying technology and add to the total value and acceptability of the product.