On the VALUE of Appearances
On the VALUE of Appearances
Some KEY arguments for the CASA solutions and the "Professional" appearance of our Electronic Enclosures:
1) People RESPECT and care for things that look "Professional" even if they are out of their contextual environment (computer systems, industrial electronic and communications equipments are strategically valuable business tools - they are often fragile - they deserve respect).
2) People EXPECT "things" to have a LOOK appropriate to the Industry or Professions from which they derive (even relatively ignorant people have respect and expectations concerning presentable/visual qualities and standards).
3) The potential VALUE of this "Respect" is LARGE compared to the un-budgeted consequences of a crude, untidy or inappropriate appearance of cost driven enclosure solutions.
4) THINGS often "take-on" the affectations of the dominant environment, or, they may "take-on" affectations of the "precious" object that gets appropriate visual attention.
CASA Modular Systems – fundamental philosophy:
C = Compatibility
A = Adaptability
S = Simplicity
A = Acceptability
Industrial ART (design) should perform a satisfying aesthetic enhancement of the underlying technology and add to the total value and acceptability of the product.
Friday, July 21, 2000 Ó CASA Modular Systems ™